Just like their common goals, every Woocommerce shop shares a common problem. WooCommerce shops have to go beyond the ordinary in such a cut-throat competition and rising customer expectations. Gamification might be one of the most effective ways to get ahead of the curve! Here we will cover how gamification can boost your WooCommerce income significantly.
Abandonment: The key challenge for Woocommerce businesses
One part of owning a WooCommerce business is marketing the store to get more traffic. Learning SEO practices and leveraging content marketing can help your WooCommerce shop to gain an audience after hard work and persistence. However, the job becomes much harder once you start getting those visitors to your shop. The next part of converting visitors into customers is a tough one.
Abandonment refers to visitors that tend to leave the shop while browsing or even after adding items to their cart. Abandonment is the most common and severe challenge among e-commerce business owners. Statistics claim that an average WooCommerce loses 75% of revenue due to cart abandonment alone.
Stores donât just lose those customers because of abandonment, but they also lose any means of reaching out to them again. As such, once a visitor leaves the web store, there is no way to contact them or provide a better offer to make a sale. However, it can drastically change if you improve their engagement a little more!
What is gamification?
Think about it, what can you do to entice and interact with your customers a little longer? Imagine attracting your visitors till the point they make a purchase. Thatâs what gamifying your e-commerce store can do for you – engaging your customers long enough to make a sale or at least to get their details.
Gamifying strategies are a way to make the user experience fun. It can be through the means of minimalistic video games or a fun quiz depending on the end goal and the nature of the industry. Adding that little fun twist to your store can help gain the user attention that you need.
Gamification is often implemented in the different areas of the e-commerce store, helping shops to amplify user engagement every step of the way. If done right, gamification can be a game-changer for your store.
How to effectively gamify your Woocommerce shop?
Just like any area of your e-commerce setup, you must consider different aspects before deciding how you would gamify your store. Depending upon how you use it, you can improve your brand recognition, sales numbers, and customer engagement while standing out from the competition.
Here are some of the key factors that you need to consider in your gamification strategy:
– Which process do you wish to enhance?
– What can interest your visitors the most?
– Whatâs the game like, and would your target audience play it?
– Is the game easy and attractive for users to play?
– Does the game interfere with any other part of the web store?
By answering these questions, a business owner can put things in perspective and implement games that can benefit buyer intent without hurting their shopping experience. As per psychology studies, consumersâ buying intent can be increased through gamification.
Different ways you can gamify your store
Lately, everyone is trying to stand out with their unique gamification ideas. As such, there are plenty of ways you can gamify different areas of usersâ purchase experience. Here are some of them:
– Eye-catching popup games for instant rewards:
From rolling the dice to spinning a wheel, this type of woocommerce gamification can be used to entice users to try their luck and win an instant reward. Most often, these kinds of games are small and quick, attracting users to play them. Often these games first require users to enter their contact details to play.
– Quizzes to personalize experience:
Personalization quizzes are also psychological, as users want to find something thatâs just the right fit for them uniquely. Through a quiz or recommendations, stores can improve their chances of making a sale. It can also decrease the time for users to find the right product.
– Referral rewards:
Referral rewards are the most popular form of gamification on woocommerce stores as users can easily visualize their benefits and can avail of them with minimal effort. This kind of incentive can help stores make more than one sale through group buying. However, such a reward system depends entirely on the referred invitee.
– Digital collectibles:
Digital collectibles would allow users to collect different digital badges or digital stickers. Upon collecting a set, users would get a chance to avail their reward. Such a solution encourages your happy customers to buy more frequently through your platform.
– Post-sale customer engagement:
Loyalty rewards points, coupon codes, or scratch cards can all be used as post-sales techniques to improve the engagement of customers. Ensuring that the customers return to the store again to avail of those gifts from the store.
What are the benefits of WooCommerce Gamification?
Gamification can strengthen your storeâs engagement with the users. This can lead to several direct and indirect benefits, such as:
– Encouraging users to finish the sale:
The last mile to take users from the âadded to cartâ page to the âthank youâ page is where you need some solid customer engagement. Gamification will help you decrease abandonment by ensuring that users stick through a little longer.
– Build customer loyalty:
Loyalty programs and reward points are the oldest forms of gamification. These methods ensure that your customer always has something to look forward to with their next purchase. Gamification can help you build long-term customers as you always deliver something extra.
– Gaining contacts to interact afterward:
Even if a user abandons you after interacting with games, you can always collect their email addresses or contact details. Such data collection will allow you to be able to pursue them for relevant offers and updates. It can help create a database for newsletter and email marketing.
– Decrease cart abandonment:
Through gamification, you can also have one more shot at attracting the user again and encouraging them to stay on the platform. Such persuasion can make customers reconsider leaving the cart and can push them to the final purchase. Funnelsio is a similar solution that comes to the rescue when the user is about to abandon the cart.
– Creating brand identity:
Gamification can do more than just solve problems. It can help you create a long-lasting brand identity so that the customers will remember you after the purchase or even after abandoning the store. These experiences can also encourage publicity through word of mouth.
Even the worldâs best brands gamify their online stores!
Gamification is not a new concept. Even some of the biggest brands worldwide use gamification on woocommerce stores to their advantage. Their gamification of stores ensures that it is quite effective to improve conversion on your platform. Here are some real-life examples:
Starbucks:
Starbucks has used gamification to reward customers, just like a loyalty program but with a slight twist. Starbucks has encouraged users to make more purchases to collect stars to reach different levels and collect new rewards.
Furthermore, engagement is such that the rewards get better as users reach higher levels. This helps the brand to encourage its existing customers to consume more while also creating a culture of competition between peers as they compare their levels and post them on social media.
Nike:
Nike has resorted to gamification in several ways in the past. The most recent one is after-sale interaction with the customers through the Nike Run Club app. This app allows users to set their fitness goals and measure their progress over time. Furthermore, they also allow users to create a community to interact and exercise together.
Such a community can help promote the product by creating peer awareness and bringing further group buying opportunities. The app adds more value to the product user as well through such engagement, making it a win-win.
Wlliampainter:
An eyewear brand uses gamification to entice customers further to make the purchase. Here the store features a spin-a-wheel game that is easy & quick to play. The game then unveils the discount to the user that they can avail of on their cart. Itâs quick, itâs easy, and it allows the store another attempt at making a sale at a discounted price.
What is Funnelsio?
funnelsio.com is one such tool that can make it easy for you to gamify your e-commerce store. This is a gamification tool that is unique in its application as it targets users who are about to abandon their cart. The game opens as a popup while the visitor is about to leave and aims to engage visitors further.
The gamification plugin is a popup that shows itself when the user is about to leave the website. Till that moment, the popup is not visible. The visitor can go through the entire web store without any interruption, creating a smoother user experience.
The game begins by collecting an email address that can help create a database of potential buyers. Furthermore, the gamification tool is a simple game, such as rolling a die so that the visitors can play it easily in no time to get rewards. These rewards can be set by WooCommerce owners based on different outcomes.
Lastly, itâs a very easy tool to install on WooCommerce platforms as a plugin and requires no coding knowledge. It is a versatile tool that supports and integrates with all platforms, including:
- WooCommerce
- WordPress
- Klaviyo
- Mailchimp
- Activecampaign
How can Funnelsio help your Woocomerce shop?
This small and lightweight game is proven to increase conversion rates by 50% and can drastically benefit your business. However, thatâs not all of it! Here are several ways Funnelsio can help by gamifying your WooCommerce shop.
– Increasing conversion rate
Often there is just a little gap between customersâ expectations and the product cost. Funnelsio can help meet that final gap at the very end through a quick incentive with a game of dice. This decreases the cart abandonment rate significantly.
– Further customer engagement
Such a simple and interactive game can also strike curiosity among visitors to try their luck. This psychology allows Woocommerce shop owners to get more engagement from their customers.
– Creating a database of prospects
The plugin collects the email address of everyone participating in the game. This provides another layer of output to e-commerce stores as they can also have a data set of visitors who are almost their buyers. This data can be used to pursue those leads afterward with personalized offers, newsletters, and email marketing.
And also, itâs simply fun!
Go for it, then!
So to summarise, gamification can be quite a handy tool for your WooCommerce business. Tools like Funnelsio have made gamification more accessible than ever for WooCommerce shops. If done right, you will see the results of gamification in no time!
So what are you waiting for? If you are still wondering, go roll the dice with our free trial and see the results for yourself.