Promotions & rewards to drive more sales
Promotions, rewards, and unique offers have been proven to drive sales. WooCommerce is not an exception to their benefits. Using the right methods to gamify your WooCommerce shop would give you an edge to transform your business’s success and memorable Shopping Experience.
Here are several ways promotions & rewards bring you more sales:
Increased Customer Engagement:
Promotional offers and personalized rewards can grab customer engagement. Generating further engagement from visitors is the key to invoking them to make a purchase on the website. Higher customer engagement on your WooCommerce sight would directly result in an increase in sales.
Creating a sense of urgency:
Seasonal promotions and rewards represent a unique advantage for customers to make the transaction right away. It provides visitors an incentive if they purchase a product within a particular time. Gamifying the store with countdown, expiring coupon codes, and limited quantities ensure that visitors make up their mind and follow through with the purchase.
Upselling relevant products:
When a customer is about to purchase a product from your shop, you can improve their average order value through unique recommendations. Upselling one product with another might also help customers buy the entire package easily. Often brands use unique offers where customers get further discounts on buying two to three products together.
Promotional offers for new customers:
It is proven that in the eCommerce industry, shops rely on building a customer base first through first-purchase discounts. A lucrative offer that rewards users for making their purchases on your website can allow you to retain them for more purchases with further discounts.
Seasonal promotions on unique segments:
Certain products are cyclical, and they are sold as per the relevant season. At such a time, with promotional offers and good marketing, WooCommerce brands can generate significant interest and spread brand awareness.
Black Fridays, Christmas, and New Year’s Eve are several occasions where brands go all out to generate maximum business.
Rewards that drive repeat business:
Some stores create a gamified promotional program where users can collect badges as per their purchases. Often collecting a full set of badges would have a big reward associated with it. Such a probability can encourage users to stay loyal to the brand and even increase sales.
Recovering abandoned carts:
Reminding users that they left several items in the cart, along with unique discount offers on those products, can seal the deal for users. Getting the users to come back and revisit their cart would improve your odds of making a sale.
Social media marketing:
Some gamification challenges would motivate users to generate the highest engagement on their social media handles in return for gifts and prizes. This kind of promotional offer goes a long way and spreads the word about brand offerings just like word of mouth.
Influencer marketing & promotions:
Brands often collaborate with relevant influencers to promote their products if they both share the same target audience. In this case, they allow influencers to share a promotional coupon so that the viewers are also motivated to get a special discount that is unavailable otherwise.
Surprise rewards for previous customers:
Often rewarding previous or high-value customers with a surprise discount out of the blue can help cultivate brand loyalty and enable them to make frequent purchases with your shop. Such a promotional campaign ensures that you do not lose your key customers to the competition.
Collecting data:
If any promotional offer fails to motivate customers to buy a product from your WooCommerce site, then it can still at least collect their contact information & interests. This data can go a long way when utilized with personalized recommendations and follow-up offers.
Subscription incentives:
If you are selling a product that has a shorter life span and frequent repurchasing needs, then it is profitable to engage with customers in a subscription model. The subscription model provides users with a unique discounted price in return for committing to a frequency of minimum purchases over a period of time.
Virtual currency:
Some of the big eCommerce businesses also leverage virtual currency to ensure that a user has to use their shop in order to purchase, and that is the only way to utilize that virtual currency. Often the virtual currency provides higher value compared to equivalent actual currency, attracting users to trade with it.
Festive promotional campaigns:
From advent calendars on Christmas to Halloween-themed scavenger hunts, users can get relevant gamification campaigns that are fun and rewarding. Such campaigns can attract your target audience with relevant events.
For instance, if your WooCommerce shop is selling sports equipment, you can introduce a gamifying experience during a soccer tournament.
Gift cards & vouchers:
Gift cards & vouchers can also help create a community of customers that promote and exchange your store. Gift cards, just like virtual currency, ensure that you are already paid, even if the user is using that gift card at their convenience at any moment.
Psychology of gamified seasonal promotions
These offers and techniques not only create a better offer but also provide a memorable shopping experience to users. All of these rewards appeal to the customer’s experience, and every incentive has relevance to it. Such gamified promotions can have the following psychological benefits:
- Creating a sense of urgency to win and achieve a discount
- Providing a feeling of progress upon repeat business
- Tapping into the fear of missing out on seasonal promotions
- Creating social acceptance through referrals and brand awareness
- Giving users a new emotional experience with purchases.
In summary
There are plenty of things you can do with your WooCommerce shop to attract, engage, and convert customers. However, promotional offers and seasonal advantages are some of the most timeless methods to boost your eCommerce sales.
also read: The Future of Gamification in eCommerce: Predictions and Insights