It’s no wonder that an effective customer engagement strategy can significantly influence visitors’ purchasing decisions. In fact, a staggering 91% of customers are more inclined to shop with a brand that not only provides relevant purchase recommendations and offers but also incorporates smart WooCommerce Loyalty Programs into their approach.
Let us discuss how excellent customer engagement can help you build your WooCommerce brand.
How can customer engagement help your business?
Good customer engagement is the output of a precise and effective business strategy. If a business is maintaining good customer engagement, then such a business would demonstrate extraordinary growth over a period of time. Here are a few advantages of creating an engaging WooCommerce experience:
Reduced cart abandonment:
You can significantly reduce your cart abandonment challenges by engaging the users during their interaction with your store. If you can have them more involved in the process, you will observe better follow-throughs.
Reducing incomplete checkout process:
During checkout as well, there are significant prospects leaving your website. In that case, you can optimize the checkout process to ensure they do not leave the checkout process halfway. Something like gamification that can visualize the checkout process, make it interesting, and reward users for their patience would do the trick.
Reduce bounce rate:
The bounce rate is a huge indicator to see if your WooCommerce store needs better customer engagement or if it is doing just fine. A vast amount of visitors leaving your website would mean poor customer engagement. Vice versa, better customer engagement would help improve the bounce rate.
Bring in higher sales:
Every WooCommerce business has one goal in common- to have more sales. Engaging customer experience can play an important role in fulfilling that objective. Better customer engagement can complement your marketing initiatives by improving the conversion ratio.
Getting a competitive advantage:
More customer engagement would reflect on your visitors choosing to stay in your store. For a competitive WooCommerce niche, this could be a game-changer. There will be less pricing comparison and competitor evaluation if your WooCommerce store is engaging enough.
Higher CLV & brand loyalty:
Improving customer lifetime value and brand loyalty takes time and diligence. Engaging customer experience is one part of it where the out-of-the-box user experience you offer leaves a positive experience for customers to remember.
These are the general advantages that are relevant to almost any WooCommerce business regardless of the target customer base. However, improving customer experience is a whole other story, and you must figure out the right way to improve the customer engagement of your shop.
Gamification techniques to boost customer engagement
Gamifying is a sure-shot way to make any operation or process engaging and easy to go through. Perhaps that is why 87% of online sellers intend to leverage gamification within the next five years. Here are some of the gamification techniques that are popular and proven.
Games with rewards:
Using fun, quick, and rewarding games would create excitement and curiosity among the users. It would be the most engaging and rewarding option for your website visitors once they are on your website. Games are the best way to boost customer engagement on your platform, and in return, the customers can win a special offer.
Some of these games, such as Funnelsio, are perfect for customer engagement as they act as an exit-intent popup when the visitor is about to leave. Such games present an opportunity or offer for visitors to re-engage them through the purchase process.
Loyalty programs:
Loyalty rewards can help WooCommerce owners entice their past customers to engage with the brand. With every purchase, these rewards can provide lucrative offers to users. Loyalty programs are a way to engage and keep a hold of clients to reduce churning.
Leaderboards & badges:
Upon multiple purchases, reviews, and ratings, a platform can allocate different scores to each user. Such a leaderboard can help create a competitive environment among its buyers. These platforms can also provide badges to users based on their purchase patterns.
It can make sure that users engage in buying different products, frequently write product reviews, and rate their purchase experiences.
FAQs:
Asking the users about their preferences and requirements can help the WooCommerce store to present personalized recommendations. Such FAQs can be interactive and engaging for WooCommerce store visitors. Furthermore, with the right recommendations, these FAQs can reflect more sales.
Scratchcards & surprises:
Upon different purchases, WooCommerce stores can present users with surprise scratchcards. Often, these scratchcards would offer some cashback amount or specific deals for an upcoming purchase. The element of surprise can make sure gamification is engaging for new customers.
Gamification intends to make the purchase experience more engaging, rewarding, and compelling. There are different ways to implement these gamification techniques. However, one must first understand the right areas of improvement before determining where the gamification might actually be effective.
Try it out!
The best part about these gamification techniques is that there is no downside to implementing them on your website. If you are an e-commerce business that is looking for ways to expand and create more engagement, then gamification is the way to go. Try things out and see for yourself which of these techniques yield the best results.