Project Brief:
Funnelsio Gamifier is a SAAS solution that helps businesses improve their checkout conversion rates, decrease abandoned carts, and increase email subscriptions. The solution was recently implemented for MNXSportsware, a company that specializes in producing high-quality sports apparel.
The main objective of the implementation was to improve their online sales performance, which had been stagnating for a while. This case study outlines the implementation process, the results achieved, and the impact on MNXSportswareās business.
Our Solution
The implementation process started with a thorough analysis of Bolerodrink.siās online sales funnel.
The analysis identified significant bottlenecks affecting the checkout conversion rates and increasing cart abandonment rates.
The team designed a customized gamification strategy to address these bottlenecks and motivate customers to complete their purchases.
The gamification strategy involved creating a series of interactive games that were integrated seamlessly into the checkout process.
Customers were awarded discount rewards for completing email signups.Ā The rewards included discounts and exclusive access to new products sent via email.
Impact on the business
The implementation of Funnelsio Gamifier had a significant impact on Bolerodrink.siās business. The following are some of the key impacts:
Increased revenue
The increase in checkout conversion rates, average order value, and email subscriptions directly translated into increased revenue for the company. The company generated more sales and increased its customer base.
Improved customer engagement and loyalty
The gamification strategy created a fun and interactive shopping experience for customers, increasing their engagement and loyalty. Customers were more likely to return to the site and make additional purchases.
Improved brand image
he implementation of Funnelsio Gamifier positioned Bolerodrink.si as an innovative and customer-centric company, improving its brand image and differentiating it from competitors.,
The results
Generated over 1300 email leads
The pop-up form designed by the team, was able to capture over 1300Ā email leads within the first month of implementation.
Decreased checkout abandonment rate by 30%
The gamification strategy motivated customers to complete their purchases, resulting in a 30% decrease in checkout abandonment rates.
Generated over 300 orders with a value above 7500ā¬
Increased average order value from 20⬠to 25ā¬
The rewards and discounts offered to customers as part of the gamification strategy incentivized customers to purchase more products.
As a result, the average order value increased by 25%.
What we accomplished
Generated leads
Average order Value
Checkout abandonment
As the CEO of Bolerodrink.si, I am delighted with the remarkable results that Funnelsio Gamifier has brought to our business.
This SAAS solution has been instrumental in improving our online sales performance, decreasing our checkout abandonment rates, and increasing our email subscriptions.
Thanks to the customized gamification strategy developed by the team, our customers now enjoy a fun and interactive shopping experience, which has boosted their engagement and loyalty.
Moreover, the implementation of Funnelsio Gamifier has helped to position our brand as innovative and customer-centric, distinguishing us from our competitors.
I highly recommend Funnelsio Gamifier to any business seeking to enhance their online sales and customer loyalty.ā ā Domen Lozar, CEO of Bolerodrink.siā