LanaShoes

Project Brief:

Funnelsio Gamifier is a SAAS solution that helps businesses improve their checkout conversion rates, decrease abandoned carts, and increase email subscriptions. LanaShoes, a company that specializes in producing high-quality footwear, implemented Funnelsio Gamifier to enhance its online sales performance.

The company faced challenges with checkout conversion rates and increasing cart abandonment rates.
This case study outlines the implementation process, the results achieved, and the impact on LanaShoes’ business.

Our Solution

The implementation process started with a thorough analysis of LanaShoes’ online sales funnel. The analysis identified significant bottlenecks affecting the checkout conversion rates and increasing cart abandonment rates.
The team designed a customized gamification strategy to address these bottlenecks and motivate customers to complete their purchases.

The gamification strategy involved creating a series of interactive games that were integrated seamlessly into the checkout process. Customers were awarded discount rewards for completing email signups.

The rewards included discounts and exclusive access to new products sent via email.
To increase email subscriptions, the team designed a pop-up form that offered customers a chance to win a discount in exchange for their email addresses. The form was strategically placed on the checkout page to maximize its visibility and effectiveness.

Impact on the business

The implementation of Funnelsio Gamification had a significant impact on LanaShoes business. The following are some of the key impacts:

Increased revenue

The increase in checkout conversion rates, average order value, and email subscriptions directly translated into increased revenue for the company. The company generated more sales and increased its customer base.

Improved customer engagement and loyalty

The gamification strategy created a fun and interactive shopping experience for customers, increasing their engagement and loyalty. Customers were more likely to return to the site and make additional purchases.

Improved brand image

The implementation of Funnelsio Gamifier positioned Bolerodrink.si as an innovative and customer-centric company, improving its brand image and differentiating it from competitors.

The Opportunity

Generated over 3500 email leads

The pop-up form designed by the team, was able to capture over 3500 email leads within the first two months of implementation.

Decreased checkout abandonment rate by 17%

The checkout abandonment rate decreased from 85% to 76% within the first two months of implementation.

Newsletter campaign improvements

The email list generated by the Funnelsio has achieved 2x higher ppen rates and 5x higher click-through rates, compared to the regular email list.

What we accomplished

3500

Generated leads

Average order Value

Checkout abandonment

I’m thrilled to highlight the outstanding impact that Funnelsio Gamification plugin has had on our LanaShoes.rs webshop.

This cloud-based solution has played a pivotal role in magnifying our digital sales, reducing the instances of shopping cart abandonment, and escalating our email sign-ups.
With the bespoke gamification tactics set forth by the team, we’ve managed to offer our customers a playful and engaging buying journey.

Furthermore, adopting Funnelsio Gamification solution, has enabled us to establish LanaShoes.rs as a forward-thinking and consumer-focused brand, effectively setting us apart in a competitive market.

I unreservedly endorse Funnelsio Gamification for businesses looking to strengthen their digital sales and customer retention.”