Email marketing, a well-established and renowned strategy, has been a staple since the early days of the internet. As a WooCommerce shop owner, you’re well aware of its vital role in captivating a new audience and expanding your reach. “Gamification in Email Marketing” seamlessly integrates into your marketing strategy, further enhancing your WooCommerce store’s success.
However, it has evolved over time, and now it is time to gamify traditional email marketing to get some results.
Why do we need gamification in email marketing?
Email marketing can be harsh for a new WooCommerce store owner, and to succeed in it takes more than just copywriting these days. Email marketing is different than what it used to be a decade ago.
Since then, automated emails, sequences, images, and even GIFs have participated in the execution of email marketing. Such an ever-changing and competitive activity needs innovation from time to time.
Gamification is the key to transforming these email marketing techniques into something more engaging, interactive, and fun for users. By doing so, it will also drive more traffic to the WooCommerce shops and even increase the sales for the platform.
How can you gamify email marketing?
Email marketing is done for various reasons. However, the most common objective is to get users to read the email and interact with it. Gamification can help you out over there. There are different ways to gamify the contents of your email marketing campaign. Here are some of the ideas you can consider:
Quiz
A quiz about something that your customers may care about can be a good way to attract them to your website. Such kind of quiz can also be followed up with some reward if they are able to score well. Emails with such incentives would get clicks and bring traffic to your website.
Try your luck games
These are some of the games where users can try their luck. These games might get the highest response rate as it could trigger their curiosity. Moreover, users have nothing to lose with such games but everything to gain. These games are quick and easy, and an email to invite them to play might even convert into a sale.
- Spin a wheel contest: Spin a Wheel is a classic and quite common luck game that many e-commerce platforms are using. Such games would end up in users winning a random award depending upon where the wheel stops.
- Roll a die to win: Rolling a die is the equivalent of spinning a wheel. However, this game is not as common, and as such, it would be attractive for users to try playing. Based on the rolled die, users will unlock an associated reward over there.
Scavenger hunts
Email marketing can be fun if you transform it into a game of scavenger hunt. Here, every email is full of clues and evidence to solving a riddle. If the users can find the clues, solve the puzzles, and get the answer through all emails, then they will be rewarded.
In return, they will pay keen attention to every single email and the details in them. Although they are a bit trickier, such gamification can be more effective since users would expect to receive them.
Personalized coupons
Who wouldn’t like an exclusive discount for their purchases? Emails that would carry some unique discount coupon or voucher code would compel the users to try out the code and see the offer for themselves.
Such personalized coupons are also very effective in gaining new customers to buy from your web store for the first time. It is relatively easier to implement compared to other gamification techniques as it focuses on monetary benefits.
Fun trivia
Fun facts are engaging if they are related to your areas of interest. As such, brands can use similar fun trivia to engage users and intrigue them into knowing more. Often, such trivia can lead to the WooCommerce store, so the user might end up browsing all the offerings.
Of course, implementing such gamification techniques in your email marketing campaign has no limitations. WooCommerce store owners can try out a mix of these techniques and see what works for their business and even use all of these methods from time to time so that the users are enticed.
There’s a fun way to collect email addresses too!
Gamification on the website can complement the email marketing efforts. Pop-up games, sign-up bonuses, gated content, etc., are some of the interactive and engaging ways to collect email addresses. Users would happily share their email addresses in order to avail rewards and further information.
Collecting emails through such methods can be helpful during email marketing as you would know your exact target audience that is interested in your given subject. Email marketing can only be successful if it is executed with the right target audience in mind.
Market, engage, and convert.
Gamification can be used in every step of the e-commerce business, starting from email marketing, creating an engaging web store, and then converting those visitors effectively. As such, it is important for WooCommerce businesses to think outside the box and integrate such engaging solutions into their users’ purchase experience.