Having loyal customers is the foundation of any thriving business. Especially for WooCommerce, we must remember that the next store is just one click away. There are different ways to ensure that your customer remains loyal to you, including exceptional quality, Gamified Rewards Program, timely delivery, and aligned vision. However, it is important to acknowledge their importance through some monetary reward as well.
Let us dive deeper into how gamified loyalty awards can help encourage a loyal customer base for your WooCommerce shop.
Importance of building a loyal customer base in the WooCommerce industry
It is obvious that having more customers and retaining them can generate more revenue for your WooCommerce store. However, customer loyalty is much more important than that part. Customer loyalty is quite important because of the several reasons given below:
A stable flow of income in this economy can be a lifesaver for WooCommerce businesses. A set of customers who trust you with their needs can give your business the assurance and stability that you need to survive and grow.
Loyal customers are the key to establishing predictable business growth. A higher churn rate could leave your WooCommerce business in shambles, while loyal customers will give you a prediction of the future ahead.
Another important aspect is a competitive advantage. In such times, not losing business to another competitor is actually a remarkable thing. In the era of the internet and comparisons, if your customers pick you over another, then you are winning.
Building a brand identity can take a few years, and yet, for some businesses, even a few decades are not enough. Having a set of loyal customers can help your WooCommerce create a brand identity that will grow over time.
Lastly, if your customers are loyal to you, then they will end up attracting more customers for your business. As such, it is important loyal customers contribute to the main source of reference business generated through word of mouth.
84% of the users have shown interest in checking out their existing retailers for any product purchase if they are offering a loyalty program.
What are the gamified ways to introduce loyalty rewards in a company?
Loyalty programs have been around for a while, and as such, they are a proven concept. However, there are several different ways to gamify and roll out loyalty rewards for your customers.
Reward points:
Being the most popular form of customer loyalty program, reward points are the exact proportionate response to a userâs purchases from a particular store. These reward points can be collected over time and can be redeemed as per the best available returns for the same.
The more a customer spends, the more reward points they get. Such a strategy can make sure that your customers stick with you for the long term, and they would not try any other store, considering they wouldnât be able to redeem those reward points anywhere else.
Badges & levels:
Depending upon a customerâs loyalty or contribution to the platform, an e-commerce store can assign them with applicable badges. Each badge would offer special provisions for users and have several different options to redeem.
Surprise rewards:
Who wouldnât appreciate a good surprise? Surprise rewards can help deliver a little extra to the users on top of what was promised. Surprised scratchcards, cashback, or personalized offers are several ways to appreciate your existing customers.
A good surprise strategy would also make sure that the user is intrigued enough to stick with the brand for more such surprises and develop brand loyalty.
Referral bonus:
It is natural that after using a particular product for several years, the same loyal customers will refer the shop to others in their network. In such a case, brands can reward these customers for every referral that makes a purchase at the shop.
Roll a die or spin a wheel:
Active and loyal customers can also be given a chance to try out their luck with some quick and easy games, such as rolling a die or spinning a wheel. These games can also allow them a chance to win some exciting rewards based on their luck with gamification in a true sense.
There are several ways to introduce gamified loyalty programs to customers. These strategies are not complicated and can serve the purpose of customer engagement effectively. It is up to you to decide which particular method suits your customer base.
Thereâs more to customer loyalty than rewards
Everyone likes some rewards and a few extra bucks saved. However, customer loyalty is not as simple. It asks for much more than money or discounts. Making your customers feel valued and listened to, while creating a useful experience is the very first step to gaining their trust and loyalty.
âLoyal customers, they don’t just come back, they don’t simply recommend you, they insist that their friends do business with you.â â Chip Bell.