MNXSportswear

Project Brief:

Funnelsio Gamifier is a SAAS solution that helps businesses improve their checkout conversion rates, decrease abandoned carts, and increase email subscriptions. The solution was recently implemented for MNXSportsware, a company that specializes in producing high-quality sports apparel.

The main objective of the implementation was to improve their online sales performance, which had been stagnating for a while. This case study outlines the implementation process, the results achieved, and the impact on MNXSportsware’s business.

Our Solution

The implementation process started with a thorough analysis of MNXSportsware’s online sales funnel. The analysis identified some significant bottlenecks that were affecting the checkout conversion rates and increasing cart abandonment rates.

The team then designed a customized gamification strategy that would address these bottlenecks and motivate customers to complete their purchases.

The gamification strategy involved the creation of a series of interactive games that were seamlessly integrated into the checkout process. Customers were awarded discount rewards for completing email signups.

The rewards included discounts and exclusive access to new products that are sent to them via email.

To increase email subscriptions, the team also designed a pop-up form that offered customers a chance to win a discount in exchange for their email addresses.

The form was strategically placed on the checkout page to maximize its visibility and effectiveness.

Impact on the business

The implementation of Funnelsio Gamifier had a significant impact on MNXSportsware’s business. The following are some of the key impacts:

Increased revenue

The company made more money because more people were buying things at checkout, spending more on each order, and signing up for email subscriptions. This led to more sales and more customers for the company.

Improved customer engagement and loyalty

The gamification strategy made shopping more fun and interactive for customers.
This kept them engaged and loyal, so they came back to the site and bought more things.

Improved brand image

Using Funnelsio Gamifier helped MNXSportsware become known as an innovative and customer-focused company.
This made the company’s brand look better and made it stand out from other companies.

The Opportunity

Generated over 500 email leads

The pop-up form designed by the team, was able to capture over 500 email leads within the first month of implementation.

Decreased checkout abandonment rate by 25%

The checkout abandonment rate decreased from 78% to 53% within the first two months of implementation.

Increased AOV from 68.86€ to 81.33€

The rewards and discounts encouraged customers to buy more products. As a result, the average order value increased by 18%.

Newsletter campaign improvements

The email list generated by the Funnelsio has achieved 2x higher ppen rates and 5x higher click-through rates, compared to the regular email list.

What we accomplished

500

Generated leads

Average order Value

Checkout abandonment

“I am thrilled with the results that Funnelsio Gamifier has brought to my business!

Since implementing this innovative SAAS solution, I have seen a significant increase in revenue, a decrease in checkout abandonment rates, and an increase in email subscriptions.

The gamification strategy created by the team helped to create a fun and interactive shopping experience for my customers, increasing engagement and loyalty.

The implementation of Funnelsio Gamifier has also positioned my brand as innovative and customer-centric.

I highly recommend Funnelsio Gamifier to any business looking to improve their online sales performance and increase customer loyalty.”