The psychology behind gamification
The key to success in a WooCommerce shop relies on the store’s ability to convert visitors into customers. However, that is the trickiest part of managing a WooCommerce shop. Every Woocommerce shop owner must have the common aim to improve their conversion rate optimization and gain more sales. Engaging buyer motivation is the key to generating revenue & incorporating the Psychology of Gamification will do just the trick for your WooCommerce shop.
What are the most common reasons for Abandonment?
You must understand the common causes of cart abandonment before understanding how to motivate your visitors to make a purchase. Here are some of the reasons Woocomerce shop visitors leave their cart without buying:
Long or boring checkout process:
The checkout process plays a big role in gaining confidence and making the purchase experience smooth. It is critical for Woocomerce shops to make the purchase quick, smooth, and engaging enough to avoid losing a sale along the way.
Indecisiveness & unconvincing offer:
Often users are just a step away from adding their payment details and making the purchase. A significant amount of carts are abandoned because of the indecisiveness of buyers. The majority of the time, a slightly better & incentivized offer can make a huge difference.
Unhappy with final pricing:
Pricing is one of the most critical parameters for making a purchase. Buyers always respond to a personal and lucrative pricing point in order for them to make a purchase.
Comparison & competition:
In addition to pricing, the competitive market allows users to compare several e-commerce shops in seconds. Visitors can compare pricing, delivery time, payment options, and store reputation. With such competition, it is important to keep visitors engaged.
No follow-up:
Often, e-commerce shops lack any follow-ups when users are second-guessing their purchasing discussion. Many WooCommerce businesses lack when it comes to pursuing prospects a little further before they leave the website or after they have left.
Missing sense of achievement:
Buyers want to be proud of the purchases they make; they aim to feel special, winning, and profiting through their purchases. However, an average WooCommerce shop fails to provide them with such an experience.
Of course, there are several areas within WooCommerce shops that can be the root of such causes, such as visual appeal, branding, marketing, website user experience, and so on. Gamification can help right from the ground level and reduce cart abandonment due to such causes.
How gamification triggers buyer intent?
Gamification add-ons, widgets, and methods are built upon psychological triggers that play a role in making a purchase. There are different tools that can appeal to website visitors in unique ways to make a sale.
Here are some of the psychological triggers and how gamification affects there:
Unlocking rewards:
There are several ways to implement rewards, and it is among the most popular ways to implement gamification. WooCommerce shops can incentivize users to sign up and make their first purchase. They can also reward customers for their loyalty through discount codes for their next purchase or availing special offers when they refer a product to their network.
Such rewards can help from the tiniest measure of collecting contact information to retaining a buyer for multiple purchases. These rewards can also help shops create an effective marketing strategy.
Sense of progressing:
A mundane shopping experience is outdated. In these competitive times, customers expect more engagement. Gamification, such as adding a progress tracker, can not only help with the checkout process, but it can also engage customers after the purchase to get reviews and share recommendations.
Personalized discounted offers:
A personally tailored offer in an online shop would create a compelling effect on buyers. WooCommerce shops can offer a personal offer based on users’ past purchases, previously abandoned carts, and search results. Such personalization would be far more effective than any other form of marketing.
Building brand trust & identity:
Collecting contact information and marketing the brand the right way can help WooCommerce shops improve the trust among the prospect. In addition to collecting contact information, gamification would also create a unique purchase experience that users would remember and promote in their network.
The motivation for getting a lucky chance:
Games like spinning a wheel or a dice roller can transform the WooCommerce conversion rate as users can get a surprise discount. As these games rely on luck, a lucrative discount through such games would make the purchase offer special, limited, and urgent among buyers.
also read : Gamification 101: An Introduction To Gamifying Your WooCommerce Shop
Pursuing abandoning visitors with a chance:
Gamification can be highly effective based on where it is implemented. WooCommerce shop games can pursue the visitors one more time as they are about to leave the website through lucrative price reductions or special offers. Often it can act as the last push to motivate users to make the purchase.
It is as effective as it is simple. Gamification allows users to get that sense of winning, achieving, and personalization while making the process fun. The best part here is that gamifying a WooCommerce shop does not need any technical assistance, and anyone can do it.
The psychological motivation behind funnelsio.com
funnelsio.com is among the effective gamification add-ons for WooCommerce shops as it is carefully designed to fit into buyer psychology needs. Here are some ways Funnelsio motivates your visitors to buy:
- Funnelsio only pops up when a user is about to leave the shop, and as such, it doesn’t affect the entire website experience but attracts abandoning users.
- To participate in the game, the user shares their contact information. This contact information can help with long-term marketing and keeping in touch to promote products and updates. It creates a unique bond and trusts with potential buyers.
- Lastly, every game user ends up receiving a lucky reward with a quick roll of the dice. These special rewards can motivate visitors to make a purchase while they are getting a unique discount for a limited time instead of browsing and comparing other stores.
In summary
WooCommerce stores must keep up with their competition while focusing on their customer experience. Gamification hits that sweet spot accurately as users feel good about their purchases while WooCommerce shops generate higher revenue.