A customer making a purchase in your store is much more than just the right pricing and delivery time. Thereās another key factor when it comes to making a purchase, and that is social proof woocommerce. Social proof is the best way to win trust and can do wonders with the right strategy. Letās dive deeper into how!
What is social proof, and how can it help your WooCommerce businesses?
Social proof is about engaging with your customers psychologically. It can motivate your website visitors into buyers by demonstrating feedback and the success of other buyers. With the results of others, they can proceed further with their motive to make a purchase while eliminating doubts and hesitations.
The issue of cart abandonment is among the toughest challenges for WooCommerce businesses. Solid social proof can help such abandoning visitors turn into customers by forming a strong sense of confidence in their shopping experience. Reliance on a brand can reduce cart abandonment and create a long-lasting brand impression.
How can you use social proof in your WooCommerce business?
There are several channels and methods that you can rely on to build social proof for your WooCommerce business:
Adding reviews and feedback
from past customers is the most effective way to demonstrate social proof to visitors of your store. These can be positive or negative experiences that your store visitors can directly relate to, and if they do, they will complete their checkout processes. Often, these feedbacks and reviews have options to add videos or images along with likes/dislikes from other visitors to see if they find the feedback useful or not. These could also help sort useful reviews and market them as testimonials.
Customer Ratings
are a quantified measure for users to understand and compare the productās quality and performance among any other options available in the market. These ratings can be further divided into aspects such as material, fit, comfort, durability, etc. It could be gamified in several other ways where users can see which product is most loved or provides the highest level of comfort. Combined, ratings and reviews can be an excellent social proof to help customers make the right decision.
Using social media as a social proof
is another great way to reach an audience and attract them to your platform. There are several ways to implement social proof through social media platforms. If a business already has a good following, it can post about customer experiences and case studies to attract similar users. Another way is to arrange a gamification contest where users can post about their experience and compete with each other to get the most engagement, and the winner would basically earn some rewards.
Referral marketing
can also play out as social proof since users are referring the products to the people in their acquaintance instead of some random outreach. This can serve as social proof from peers and help increase product sales.
How can you implement gamified social proof?
Social proof can be implemented in some traditional, proven ways, such as ratings under the product and detailed reviews on the product page. However, collecting feedback on reviews can be trickier for WooCommerce store owners. There are several ways to encourage such feedback from your customers.
One way is to make sure to remind users about sharing their feedback on a particular purchase. A follow-up or two to ask for a customer review can help improve the engagement on such gamification. Often, these users can be rewarded for sharing their experiences.
Gamification can also help here, where users can be promoted to different levels based on how many reviews or feedback they have left on the platform.
In what ways can social proof influence the all-over sales?
Reviews are a key factor for buyers when they are making a purchase decision. It can create a huge difference in the websiteās conversion rate and overall sales. To give an idea, Brightlocal suggests that 98% of customers rely on reading the online reviews of businesses to learn more about the brand or the product.
Furthermore, statistics also suggest that collection of ratings and reviews would most probably have positive impacts on the business. Statistics suggest that 37% of customers only leave positive feedback and ratings, which improves the odds of collecting necessary social proof just through feedback collection.
Higher revenue and sales are one thing. Another significant advantage of social proof is that it can create a solid brand identity on social media or your WooCommerce store.
So just do it!
Every e-commerce platform, no matter how big, is collecting and demonstrating its product ratings. What it would mean is that there is significant clarity and confidence about the benefits of introducing gamified social proof on your platform.
Learning from your peers, you must try out such a solution once you have several customers already to rate and review your products effectively.