The current era of shopping experiences is changing. The traditional presentation of the WooCommerce store is losing its touch, and it can be seen through the high bounce rate and cart abandonment. In this blog, we will cover some ways to make the UI UX in WooCommerce immersive and take your WooCommerce store to the next level.
What is an immersive user experience, and why do you need it?
There are multiple ways gamification and UI/UX design can revolutionize the e-commerce industry. Gamification is transforming the WooCommerce shopping experience towards more interaction and engagement. There are gamification techniques that can be incorporated in different areas of the WooCommerce store.
The primary aim of gamification and immersive UI/UX is to allow users to participate in their shopping experience. There are several reasons why you should consider investing time in creating an immersive user experience:
Interactive and engaging shopping experience:
Such UI/UX design and a couple of gamification methods can be enough to create an interactive and engaging experience that the customers would not only remember but enjoy.
This would also mean that WooCommerce store visitors will now spend more time in the stores than ever. That attention span will allow sellers to present the right offering to users so as to make a sale.
Building a brand image:
A personal and memorable shopping experience can go a long way for users. If you are able to deliver such an experience, then it can help create a unique brand identity among those customers. Those customers might even pass a word in their network about their purchase experience and help with branding.
Higher revenue generation:
Another major advantage of redefining the WooCommerce UI/UX with gamification is higher revenue generation. UI/UX plays a major role in how customers perceive an e-commerce store and go through their purchases. A progress bar, discount rewards, and product trivia can help generate more revenue for you.
Separate yourself from the crowd:
Unique user experience can catch your visitor’s eye. They would be curious to check and even try your WooCommerce store with a trial order. As such, having a unique and effective UI/UX gamification store can help build your unique business persona.
Smooth and easy checkout:
UI/UX designers put fundamental standard practices in place to make sure that the entire experience is interactive and intuitive. Through gamification, such intuitive application flow can be enhanced with techniques such as a checkout progress bar.
Whether it is Gamification, UI/UX, or any other way to optimize the store, a better user experience is all around a great choice. Better user experience can help your WooCommerce stores in every area of the business.
Examples of gamification and UI/UX together for the WooCommerce industry.
UI/UX is the science of putting together the right elements, symbols, shapes, colors, and fonts for different areas of any digital platform. With UI/UX in mind, there are several gamification techniques that can create an immersive customer experience.
Checkout progress bar
One of the simplest examples of user-experience-oriented gamification is a checkout progress bar. A progress bar can help users be aware of where they are with their purchase and the next steps ahead. Such a progress bar can compel users to finish the checkout process in the next few steps.
Exit-intent popups
Exit-intent popups are another example of gamification while keeping UI/UX in mind. Exit-intent popups only appear when a user is about to close a tab, and as such, they don’t interfere with regular application flow.
A few games, such as a lucky draw, spin a wheel, or a roll of dice, can be part of such quick exit-intent popups. It can challenge users to try their luck with an incentive of rewards in return. Combined, the UI/UX and gamification elements can do wonders to convert any abandoning prospects.
Virtual trial rooms
Virtual reality is emerging as a gift of the ecommerce industry, especially in fashion. Here, customers can get their immersive experience through virtual trials where they can visualize how a particular product would look like with their use. These trial rooms are wildly growing popular.
The retail giant Walmart acquired Zeekit, a virtual try-on platform, in 2021. Upon this, they rolled out a campaign called “Be Your Own Model,” where users can personalize their online shopping experience.
Badges and rewards
Users can collect badges based on their purchases and reviews. Through badges, users can get an ambition to chase to the top and earn/redeem rewards. For some WooCommerce niches, badges might be an excellent idea and can give customers a sense of participation in a contest.
AR visualization
Augmented Reality is another way to merge the gap between a WooCommerce store and the physical item. AR-based visualization can allow users to imagine different items in their homes to see how they would actually look in terms of material, size, and features. Similar to the renowned game Pokemon Go, AR can make shopping experiences addictive and fun for users.
Personalized discount offers
Scratch cards, personalized coupon codes, and promotional offers are another way to get your customers excited to make a purchase. Such deals can be personalized for users, and these exclusive offers can make users experience exclusivity with their purchases.
Gamification for Engagement & Experience
Immersive user experience is the future of the e-commerce industry, where the intuitive and engaging experience will play a much bigger role. Now is the right time to build your WooCommerce store toward a brand-new user experience.